Mitsubishi keeps upping the ante on their marketing material but like most marketing efforts it may be high on drama, hype and technology it doesn’t necessarily translate into excitement about their performance. Sorry Mitsubishi, we miss you in motorsport. WRC > Road of Death.
Nevertheless, almost 200 people die on this stretch of wide trail from La Paz to Coroico, Bolivia every year. Mitsubishi documented their run with a 360 degree spherical camera that you can play with on their website.
Very cool but I have to compare it to Top Gear’s Bolivia run and I’m left wanting more… like James with a machete.
Tokyo, August 25, 2010 – Mitsubishi Motors Corporation (MMC) showcased its Russian-spec ASX compact crossover at the Moscow International Automobile Salon 2010 held at Crocus Expo in Moscow, Russia from Wednesday August 25 (open to the general public from Thursday August 26). A total of 12 vehicles were displayed, including MMC’s core SUV lineup; Outlander, Pajero, and Pajero Sport.
The Russian-spec ASX, equipped with a choice of MIVEC*1 engines*2 mated to either a 5-speed manual transmission or 6-speed sport-mode CVT, provides superior fuel efficiency and low emissions in a compact package that can seat five. Sales of the ASX in Russia commenced this July.
Mitsubishi Motors Announces FY2009 Full-year Results and FY2010 Forecasts
Tokyo, April 27, 2010 — Mitsubishi Motors Corporation today announced its full-year sales and financial results for the 2009 fiscal year ending March 31, 2010, together with forecasts for the 2010 fiscal year ending March 31, 2011.
To help the launch of Mitsubishi ASX on-sale from 1st July 2010, Mitsubishi Motors (UK) has just launched a new online game called The Mitsubishi ASX Challenge. (requires Flash)
And, for you Ralliart fans, Mitsubishi wouldn’t confirm or deny the development of a racier version of the Outlander Sport, but there is an awful lot of extra room under the hood. Plenty for a turbocharger.