Mitsubishi keeps upping the ante on their marketing material but like most marketing efforts it may be high on drama, hype and technology it doesn’t necessarily translate into excitement about their performance. Sorry Mitsubishi, we miss you in motorsport. WRC > Road of Death.

Nevertheless, almost 200 people die on this stretch of wide trail from La Paz to Coroico, Bolivia every year. Mitsubishi documented their run with a 360 degree spherical camera that you can play with on their website.

Very cool but I have to compare it to Top Gear’s Bolivia run and I’m left wanting more… like James with a machete.

Ralliart is being reduced to nothing more than a name on a badge on cars that still don’t even represent the pinnacle of Mitsubishi motorsports like they used to. I wonder how Ralliart founder Andrew Cowan feels about this?

Partial Cease of Business Activities along with Ralliart Inc’s Business Scale Down
Ralliart Inc (President Masao Taguchi) has announced as follows.

Dear all of our customers ,

First of all, we much appreciate for your usual patronage to our company.
Our company have done the various activities relating motorsport with the support of many people since the establishment in April, 1984 so far. However, because of the sudden change of economy situation since the year before last, the business circumstance surrounding our company radically became worse and so, this time we have reached the conclusion that we Ralliart Inc., would scale down our business activities as of the end of March 2010.

Along with the scale down of our business activities this time, we would cease the following business and operation which we have done so far. We would like to express our sincere apology to all of customers though we would make you much inconveniences.

Meanwhile, we wish you a continuous support to Ralliart family and entrants driving Mitsubishi cars who play an active part all over the world.

Items which would cease our business and operation along with our business scale down;

1. Support to motorsport customers (Support to the participation, Technical Support, and Awarding of Mitsubishi/Ralliart Driver of the Year)
2. New Planning, Development and Merchandize of Ralliart products (Except FIA VO parts) :*1
3. Information of new products and dispatching motorsport information(at web):*2

*1 FIA VO parts development and those application work shall be done by Mitsubishi Motors Corporation as it is.
*2 FIA Group-N information shall be open at the web site of Mitsubishi Motors Corporation.

Date of the cease: 1st April, 2010

Quebec driver Antoine L’Estage and his co-driver Nathalie Richard finished in second place at this past weekend’s Rally in the 100 Acre Wood, Round 2 of the Rally America series and the third event counting towards the North American Rally Cup.

AMS Performance Blog Article: AMS tuned EVO X takes 2nd at 100 Acre Wood Rally